Distancing from the typical band poster, we invested in quirky illustrations, bold colors, and fun photography. To offset the visual party, no-nonsense typography was used to convey information quickly and seamlessly.
The posters for each year appeared on Lucy's Instagram, Facebook, and Twitter accounts. Printed 11x17 posters were on the wall at The Echo venue as well as every window, street light, and flyer stand in the Echo Park and Silverlake neighborhoods.
